Why Midea Is the World’s Top Selling Air Conditioning Brand

These past four years, Midea has consistently held the title of the world’s top selling air conditioning brand. Undeniably, this achievement is a testament to the brand’s unwavering commitment to excellence, innovation, and customer satisfaction. In fact, Midea’s air conditioning units are renowned for their cutting-edge technology, durability, and energy efficiency, making them a popular choice for consumers around the globe.

In Malta, the Midea brand has similarly experienced impressive growth, emerging as the fastest growing air conditioning brand on the island. From prestigious certification to competitive pricing, this article will delve into the range of factors which have contributed to Midea’s global success and popularity.  Ready to learn more? Let’s dive right in and discover why Midea has become the top choice for air conditioning solutions worldwide!

Diverse Ranges to Meet Varied Needs

Midea’s commitment to innovation and customer satisfaction is evident in its diverse range of air conditioning products. Each range is designed to cater to different requirements and preferences, ensuring that every customer can find the perfect solution for their needs.

All Easy Pro

ALL EASY Pro 12000 Btu 600x600 1

Designed for durability and maximum performance with minimum energy consumption, it features 23.5% stronger cooling/heating and A+++ energy efficiency. This series is also renowned for its superior air flow, making it the best choice for large open plan areas.

Xtreme SavE

Xtreme Save with Midea logo 1 1

Offers superior comfort with iECO and GearShift functions to control energy consumption, Follow Me, Breeze Away, and Super Cool modes for customised comfort, and an ECO function that can save up to 60% of energy over 8 hours.

Breezeless E

Breezeless E 1

Utilises AI (Artificial Intelligence) Technology, OTA (Over-The-Air) Technology and an Intelligent Algorithm for optimal operation and minimal energy use. This premium AC unit offers ultimate comfort with Breezeless and Breezeaway modes together with rapid cooling and heating modes. Moreover, the Breezeless E is also equipped with UVC Sterilisation module which offers superior air purification.

Xtreme Dura

Features the latest unique innovation from Midea PrimeGuard™ HYPER GRAPFINS, which equips outdoor units with advanced anti-corrosion protection, making them ideal for Malta’s saline environment. These units deliver long-lasting, powerful performance and are also equipped with Ionizer air purification technology for cleaner, healthier air. Additionally, the Xtreme Dura series offers three indoor unit finishes—Pure White, Graphite Grey, and Mirror Black—to match any home design seamlessly.

Midea’s Unmatched Certification and Quality Assurance

Eurovent Certification

All Midea air conditioners boast the prestigious EUROVENT certification. Eurovent is an independent European body that ensures air conditioning products adhere to rigorous European and international standards. This certification guarantees that Midea’s air conditioners perform as claimed, thanks to stringent testing protocols and thorough evaluations. Consumers can trust that a EUROVENT certified product offers exceptional quality and transparency.

Intertek Certification

In addition to EUROVENT, Midea’s latest residential and commercial air conditioners have earned the INTERTEK certification. This certification highlights Midea’s commitment to delivering total quality assurance and industry-leading products. In fact, Midea’s new Xtreme Dura Split high wall air conditioner, the new Hyper Grapfins Technology, the new V8 VRF and the new MARS R290 heat pump have all received this seal of approval, further solidifying Midea’s reputation for excellence.

Expert Installation and Reliable Aftersales

Midea Pro Partners


Midea air conditioners are installed by factory trained Midea Pro Partners, a network of experts who undergo rigorous training to master the specifics of Midea’s product line. These professionals ensure that every installation meets the highest standards of precision and care. In relying on Midea Pro Partners, customers can be confident that their air conditioning units are set up for optimal performance and reliability. This expert installation process minimises the risk of future issues, providing long-term satisfaction and peace of mind.

Extensive Warranty Coverage

Midea stands behind the quality of its air conditioning units with a robust warranty policy. Each unit comes with a standard five-year solid warranty which covers all equipment. Additionally, customers have the option to extend this warranty by an extra two years, providing even greater security and value.

This warranty is supported by Midea Malta’s in-house, factory-trained aftersales technicians. These specialists are readily available to address any problems that may arise, ensuring quick and efficient service. The availability of expert support enhances the customer experience, granting customers the peace-of-mind of knowing that they may rely on knowledgeable professionals for any maintenance or repair needs. Additionally, this comprehensive coverage reinforces Midea’s commitment to customer satisfaction and trust.

Adaptability to Local Climates

Year-Round Performance

Midea air conditioners are designed to excel in Malta’s unique climate, offering great performance throughout the year. These units can withstand Malta’s salty and humid environment, making them durable and reliable. In the scorching heat of summer, Midea air conditioners provide powerful and unstoppable cooling, effectively combating the harshest heatwaves. During chilly winters, these units continue to perform admirably, delivering cosy comfort to maintain a pleasant indoor atmosphere.

This ability to perform reliably in both extreme heat and high humidity makes Midea air conditioners the perfect choice for Malta’s challenging climate, ensuring year-round comfort for their users.

Cutting-Edge Technology and Sustainable Initiatives

Midea’s commitment to innovation extends beyond product performance, investing heavily in sustainable initiatives and advanced technologies to ensure long-term durability and efficiency. As one of the top air conditioning manufacturers globally, Midea consistently pushes the boundaries of HVAC technology.

Midea invests in high-efficiency HVAC equipment, such as the new V8 and ATOM T VRF systems, which offer state-of-the-art solutions for both residential and commercial applications. These systems not only enhance energy efficiency but also reduce environmental impact, aligning with global sustainability goals.

A key technological advancement is Midea’s Hyper Grapfins technology, which gives outdoor units superior anti-ageing and anti-corrosion properties. This ensures optimal performance and longevity, even in harsh conditions.

Through continuous innovation and a strong commitment to quality and sustainability, Midea remains at the forefront of the HVAC industry, providing cutting-edge technology and reliable, efficient solutions for customers worldwide.

Invest in Midea: The World’s Top Selling Air Conditioning Brand

Midea’s dominance in the global air conditioning market is no accident. The brand’s commitment to quality, backed by rigorous certifications, ensures that their products perform exceptionally well. Expert installation by trained professionals and comprehensive warranty coverage provides customers with confidence and peace of mind. Designed to withstand challenging climates and priced competitively, Midea air conditioners are a reliable and cost-effective choice. It is no wonder that Midea has become the world’s most sold air conditioning brand, continually meeting and exceeding customer expectations.

Kencar is the sole authorised distributor in Malta for Midea air conditioners. Browse all the Midea wall-mounted units by clicking here.

Contact the Kencar team at [email protected] or +356 2138 2091.

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